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B2B Trade Publishing & Company Information: 2009 Market Forecast and Trends Report

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Author: Chuck Richard, Vice President & Lead Analyst

This report showcases our forecast for growth and performance through 2012 of the B2B Trade Publishing & Company Information segment, and provides detailed analysis of market trends. We forecast slower growth for this segment in the 2009-2012 period as the worldwide economic crisis pushes previously resilient events, subscription services, and even electronic revenue to negative growth while greatly accelerating the longer-term declines in print advertising revenue. The report also profiles 20 up-and-coming players and the disruptive forces they embody. This report provides advice and essential actions for publishers and information providers that want to create revenue opportunities, attract new buyers, and achieve competitive advantage. Equally, it supports those who cover and need greater understanding of the B2B Trade Publishing & Company Information segment, including suppliers to the industry, investment bankers and analysts, and journalists. The report includes:

- Outsell’s revenue and growth forecasts through 2012 for this segment overall, and for the B2B Trade Publishing subsegment and Company Information subsegment;
- Analysis of key trends in the segment;
- An overview of the B2B Trade Publishing & Company Information competitive landscape;
- Outsell’s Leaderboard, mapping 27 companies in this segment on their ability to execute and their innovativeness and market focus;
- Profiles of 10 companies to watch in the B2B Trade subsegment, and 10 companies to watch in the Company Information subsegment;
- Essential actions for publishers to succeed in this market.

Our forecast reports build on our annual market size and market share data and our analysts’ assessment of macroeconomic and geopolitical trends, combined with critical key trends affecting each information industry segment. Our efforts are both top-down and bottom-up and are overlaid with the extensive experience of our individual analysts.


Pub Date: October 13, 2009
Type: Forecast Report
Segments: B2B ALL
Keywords: Advertising, Forecast, Market Analysis, Market Statistics
Pages: 31
Format: PDF Application_pdf

We provide a link to download a PDF at the end of the purchase process.


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Download PDF table of contents

Table of Contents

  • Why This Forecast Report?
  • The State of the B2B Trade Publishing & Company Information Segment
    1. The Macro Trends
    2. US Dollar versus Foreign Currencies
    3. B2B Trade Publishing & Company Information Forecasting Scenarios for Business and Advertising Spending
  • B2B Trade Publishing & Company Information Forecast
    1. B2B Trade Publishing & Company Information Key Market Trends
  • Competitive Landscape
    1. First-Half Performance of Public Companies
    2. Disruptive Competitors and Disruptive Forces
    3. Leaderboard
    4. 10 To Watch
  • Essential Actions
  • Related Research
    1. Reports
    2. Insights
  • Methodology

    • Tables & Figures

  • Figure 1. B2B Trade Publishing & Company Information Forecast, 2007-2012
  • Figure 2. B2B Trade Publishing Forecast, 2007-2012
  • Figure 3. Company Information Forecast, 2007-2012
  • Table 1. B2B Trade Publishing Revenue by Format
  • Figure 4. B2B Trade Publishing Growth Rates by Media Format
  • Figure 5. B2B Trade Publishing Share of Revenue Mix by Media Format
  • Table 2. First Half 2009 Performance of Public B2B Trade Publishing Companies, Revenue and Growth Using Constant 2008 Currency
  • Table 3. First Half 2009 Performance of Public Company Information Firms, Revenue and Growth Using Constant 2008 Currency
  • Figure 6. Outsell’s B2B Trade Publishing & Company Information Leaderboard – Mapping the Companies Positioned to Lead

Companies Mentioned

  1. Acxiom Corporation
  2. Alibaba.com
  3. Bisnode AB
  4. Bizo, Inc.
  5. BuildSite LLC
  6. BURGEL Wirtschaftsinformationen GmbH & Co. KG
  7. CNET Networks, Inc.
  8. Construction Data Company
  9. Cortera, Inc.
  10. Daily Mail & General Trust (DMGT)
  11. Equifax Inc.
  12. Experian plc
  13. GlobalSpec, Inc.
  14. Hanley Wood LLC
  15. Harte-Hanks CI Technology Database
  16. Hearst Business Media
  17. Hemscott Group Limited
  18. Infogroup, Inc.
  19. Informa, plc
  20. INPUT
  21. InsideView, Inc.
  22. Interactive Prospect Targeting Holdings plc
  23. International Data Group (IDG)
  24. Jigsaw Data Corporation
  25. John Wiley & Sons, Inc.
  26. LinkedIn Corporation
  27. Manta Media, Inc.
  28. NetProspex Inc.
  29. Nikkei Business Publications, Inc.
  30. Onvia, Inc.
  31. Plaxo, Inc.
  32. Reed Business (RBI)
  33. SalesFuel
  34. Springer Science + Business Media
  35. TechTarget
  36. The D&B Corporation
  37. The McGraw-Hill Companies, Inc.
  38. Thomas Publishing Company
  39. Tippit, Inc.
  40. United Business Media plc
  41. XING AG
  42. Ziff Davis Enterprise
  43. Zoom Information, Inc.