Independent Online Panel Suppliers Continue Strong Growth

Author: Louise Garnett, Vice President

Independent online panel suppliers provide the underpinning for many full-service market research firms’ online businesses. The market for independent online panel suppliers continues to grow even in the current economic down cycle, as online surveys are typically more cost-effective than other survey types, and companies are seeking to better understand their customers through original research. Outsell estimates that the independent online panel supplier market grew 16.7% in 2008, reaching an estimated $1.2 billion in revenue. This report contains:

- An overview of the independent online panel supplier market;
- A comparison of nine key players in this market, with detailed tables providing information about the companies and their online panel product offerings (e-Rewards, GMI, Greenfield Online, LinkedIn, MarketTools, Peanut Labs, Research Now, Survey Sampling International, and Toluna);
- Outsell’s opinion of each company profiled;
- Analysis of the dynamics of this 15-year-old market;
- Essential actions for information providers and publishers that want to utilize online panels to their benefit.