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Hottest 10 New Business Models to Have in Your Mix

Image of Chuck Richard

Author: Chuck Richard, Vice President & Lead Analyst

This CEO Topics report analyzes the hottest 10 new business models and reveals why successful companies do not wed themselves to a single business model. Understanding these 10 – all variations on the core business model types of advertising, subscriptions, and transactions – is the first step to monetizing audiences and adding incremental revenue. The report offers:
- An analysis of the current narrow range of models used by publishers;
- Examples of companies that have risen to strong market positions on the power of new business models (and those they have displaced);
- Case studies of business models that work;
- Data about business-model shifts;
- Essential actions for leadership teams in publishing and media companies who want to expand their array of business models;
- Specific considerations for leadership broken out by major functional areas: Sales, Marketing, Technology/Content Development, Finance, and HR.


Pub Date: May 31, 2007
Type: CEO Topic
Segments: B2B ITTRRS MRRS NEWS STM SAS ALL CF E & T HR LTR T & C
Keywords: Business Models, Advertising, Advertising-Pay Per Click
Pages: 16
Format: PDF Application_pdf

We provide a link to download a PDF at the end of the purchase process.

Table of Contents

  • Executive Summary
  • Why This Topic?
  • The 10 Hottest Business Models
    1. Axiom 1: Build Traffic First and Advertising Will Follow It
    2. Axiom 2: Many Publishers Have Mistakenly Wedded Themselves to a Single Business Model
    3. Axiom 3: Business Model Innovations Have Powered Some of the Information Industry’s Biggest Upheavals
  • Case Studies of Models That Work
    1. Gallery of Business Models
    2. Highbeam Research: Adapting to Subscriber Preferred Credit Card Payment
    3. TED Conference Pairs High-End Paid Content with Free Mass Market Access
  • Business Model Shifts
    1. Flattening Growth Rates of Pay-Per-Click Ads
    2. Shifts Driven by Click Fraud Concerns
    3. Users’ Willingness to Consider Ads in Scholarly Content
    4. Essential Actions
    5. Implications for Leadership

      6. Tables & Figures

    6. Table 1. Percent of 2005 Revenue Generated by the Three Dominant Business Models
    7. Table 2. 10 Hot Business Models
    8. Table 3. Matrix of Product Types and Business Models
    9. Figure 1. Growth Rate by Information Segment – Business Model
    10. Table 4. Blind-Side Business Model UFOs: Stealth Share Stealers
    11. Table 5. Gallery of Business-Model Variations
    12. Figure 2. Share of Online Ad Spending by Type of Online Ad
    13. Figure 3. Advertiser Evaluation of Impact of Click Fraud
    14. Figure 4. Who Clicks on Ads – User Data