Web Traffic Measurement

Author: Louise Garnett, VP & Sr. Consultant

Web traffic measurement is a growing area within the overall measurement space. This report looks at who supplies web traffic measurement and what these companies provide, how they collect their data, who uses these services, and what challenges the market faces. It includes:

- Size and growth estimates for web traffic measurement market;
- Market share and a comparison of the six key companies in the space: comScore, Hitwise, Nielsen//NetRatings, Alexa, Compete, and Quantcast;
- A look at the gap in metrics information and how it is being addressed;
- The importance of good metrics for online advertisers;
- Essential actions for web analytics providers to compete successfully.