Web Traffic Measurement
Web traffic measurement is a growing area within the overall measurement space. This report looks at who supplies web traffic measurement and what these companies provide, how they collect their data, who uses these services, and what challenges the market faces. It includes:
- Size and growth estimates for web traffic measurement market;
- Market share and a comparison of the six key companies in the space: comScore, Hitwise, Nielsen//NetRatings, Alexa, Compete, and Quantcast;
- A look at the gap in metrics information and how it is being addressed;
- The importance of good metrics for online advertisers;
- Essential actions for web analytics providers to compete successfully.
Pub Date: April 24, 2007
Type: Market AnalyAsis
Segments: B2B ITTRRS MRRS
Keywords: B2B E-commerce, E-commerce, Market Statistics, Marketing
Pages: 20
Format: PDF 
We provide a link to download a PDF at the end of the purchase process.
Table of Contents
- Executive Summary
- Why Web Traffic Measurement?
- Methodology
- Market Overview
- Web Traffic Measurement Market Size and Growth
- Web Traffic Measurement - Comparing the Key Players
- All Web Traffic Metrics Are Not Created Equal
- Business Models and Products Vary by Web Traffic Suppliers
- Market Dynamics
- Online Advertising Continues to Grow - Metrics Needed
- Standards Are Important, But Auditing Is Gaining Momentum
- Players Innovate, Partner, and Merge
- Essential Actions
- Related Research
- Figure 1. Three Buckets of Metrics
- Figure 2. Shifting External Measurement Landscape
- Table 1. Web Traffic Measurement Market Revenues
- Table 2. Web Traffic Measurement Companies at a Glance
- Table 3. Obstacles or Problems in Buying Advertising
- Figure 3. Confidence and Trust in Online Metrics
- Alexa
- Compete
- ComScore
- Hitwise
- Nielsen//NetRatings
- Quantcast
Tables & Figures
Companies Mentioned
Companies Mentioned