HotTopics: Web Metrics And Analytics Drive Fast Growth For Publishers

Authors: Chuck Richard, Vice President & Lead Analyst; Sheila King, Director of Primary Research

Publishers have the opportunity to close the gap between passive tracking and reporting of Web metrics and integrating analytics deeply into their business to drive revenue growth. This HotTopics features:

- A framework for assessing three categories of Web metrics and analytics
- Leading companies that provide services within these three categories
- Web metrics and analytics best practices
- Current Web metrics practices among business-to-business (B2B) publishers
- Essential actions for B2B publishers to win over new users and increase revenue growth

In researching this HotTopics, Outsell conducted a Web-based study of 43 B2B publishing and information marketers in May and October 2006.