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HotTopics: Web Metrics And Analytics Drive Fast Growth For Publishers

Image of Chuck Richard

Authors: Chuck Richard, Vice President & Lead Analyst; Sheila King, Director of Primary Research

Publishers have the opportunity to close the gap between passive tracking and reporting of Web metrics and integrating analytics deeply into their business to drive revenue growth. This HotTopics features:

- A framework for assessing three categories of Web metrics and analytics
- Leading companies that provide services within these three categories
- Web metrics and analytics best practices
- Current Web metrics practices among business-to-business (B2B) publishers
- Essential actions for B2B publishers to win over new users and increase revenue growth

In researching this HotTopics, Outsell conducted a Web-based study of 43 B2B publishing and information marketers in May and October 2006.


Pub Date: January 5, 2007
Type: HotTopic
Segments: B2B SAS
Keywords: Best Practices, Content Software Technology, Market Analysis, Marketing
Pages: 26
Format: PDF Application_pdf

We provide a link to download a PDF at the end of the purchase process.

Table of Contents

  • Why This Topic?
  • Agile, User-Driven, and Metrics-Driven Publishing Pays Off
    1. Agile Publishing Is Essential for One-to-One Publishing
    2. Methodology
  • Landscape of Metrics and Analytics Solutions
  • Outsell’s Study of B2B Publishers’ Metrics and Analytics Use
    1. Outsell Study: Site Traffic Metrics Benchmarks
  • Hot Companies and Practices in Web Metrics and Analytics
    1. Advertisers’ Increased Use of Metrics
    2. Dramatic Improvements
    3. Job Openings Indicate Hot Growth in Metrics and Analytics
    4. Symptoms of Problems
  • Outsell's List of Essential Actions
  • Outsell’s Recommended Sources for Metrics and Analytics
  • Companies Mentioned in This HotTopics
  • - 24/7 Real Media
  • - Alexa Internet
  • - AllBusiness.com
  • - Biz360
  • - Box UK
  • - Bruce Clay
  • - Click Fraud Network
  • - CNET Networks
  • - Compete
  • - comScore Networks
  • - ContextWeb
  • - Coremetrics
  • - Creative Good
  • - Cymfony
  • - DoubleClick
  • - EyeTracking
  • - Forbes
  • - GlobalSpec
  • - Google
  • - Hitwise
  • - Hoover’s
  • - IMPAQT
  • - Inquiry Management Systems
  • - Interactive Advertising Bureau (IAB)
  • - iProspect
  • - Media Rating Council
  • - Nielsen BuzzMetrics
  • - Nielsen/NetRatings
  • - Offermatica
  • - Omniture
  • - Optimost
  • - Search Engine Marketing Professional Organization (SEMPO)
  • - Social Meter
  • - Tacoda
  • - TechTarget
  • - TNS Media Intelligence
  • - Turn Inc.
  • - Unica Corporation
  • - ValidClick
  • - ValueClick