HotTopics: Disaggregation In The Age Of GYM – Are Publishers Really Taking Back The Channel?
Recent events hint that publishers are trying to exercise more control over how their content is distributed, holding content back from the GYM (Google, Yahoo!, MSN) companies, enforcing embargoes, pulling content from traditional aggregators, and beefing up their own 'destination' sites. Technology and the rise of agile and unique companies that play differently have upset the tried-and-true channels and methods for information distribution, compelling the more established information providers to experiment and shift their own models. With a better understanding of the landscape, information managers can hone their strategies for operating in this fluid environment. In this HotTopics, Outsell analyzes publishers' licensing, distribution, and syndication strategies, and what changes they see coming, as well as how aggregators view their value and continued relationships with publishers. Based on interviews with News, B2B Trade, Scientific, Technical & Medical, and Market Research publishers and aggregators, this HotTopics provides a unique perspective on how different industry sectors view aggregation and distribution. The HotTopics concludes with the advice that publishers look beyond their own familiar areas of expertise and learn from distribution strategies in other sectors, and that they make a formal channel strategy a priority. By Bette BrunelleVice President and Lead Analyst
Pub Date: May 5, 2006
Type: HotTopic
Segments: B2B ITTRRS MRRS STM SAS
Keywords: Aggregation, Business Models, Market Analysis, Strategy
Pages: 30
Format: PDF 
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Table of Contents
- Why This Topic?
- A Note on Methodology
- Changing Markets, Changing Users Heat Up a Stew of Uncertainty
- Recent Growth of GYM a Major Disrupter of Market Dynamics for Content Distribution
- User Behaviors Poised to Disrupt the Market as Digital Natives Take Over
- New Technologies Upend Traditional Relationships
- Are Publishers Taking Back the Channel? Not Exactly
- Can't Live with Them, Can't Live without Them - Newspaper Publishers Warily Accommodate GYM Aggregators
- Scientific, Technical & Medical (STM) Relies on the Tried and True While Building for the Future
- B2B Trade Publishers Are Betwixt and Between as Some Aggregator Revenues Move from Incidental to Essential
- B2B Trade and News Aggregators: Enterprise Channel and Workflow Products Draw Publishers On-Board
- Market Research, Reports & Services (IT and Non-IT) - Strong Captive Channels with Experimentation in New Channels
- Outsell's List of Essential Actions for Publishers
- Outsell's List of Essential Actions for Aggregators
- Companies Mentioned in This HotTopics
- - ACNielsen
- - Alacra
- - American Association for the Advancement of Science
- - American Institute of Physics
- - American Psychological Association
- - Answers Corporation
- - The Associated Press
- - Blackwell Publishing
- - Chemical Abstracts Service
- - Corporate Executive Board
- - CSA
- - Current Analysis
- - Datamonitor
- - Dialog
- - EBSCO Publishing
- - ECNext
- - Elsevier
- - eMeta
- - Endeca Technologies
- - Factiva
- - Feedster
- - Financial Times Group
- - Forrester Research
- - The Freedonia Group
- - Frost & Sullivan
- - Gartner
- - Google AdSense
- - HighBeam Research
- - IDC
- - iGroup
- - IMS Health
- - Info-Tech Research Group
- - IEEE
- - IEE
- - Javien Digital Payment Solutions
- - John Wiley & Sons
- - KeepMedia
- - Knight Ridder
- - LexisNexis
- - MarketResearch.com
- - Massachusetts Medical Society
- - Microsoft
- - Nature Publishing Group
- - NewsBank
- - Northern Light
- - Ovid
- - ProQuest Information and Learning
- - Thomson Business Intelligence
- - Thomson ONE
- - Thomson Scientific
- - Verlagsgruppe George von Holtzbrinck Gmbh
- - Wolters Kluwer
- - Yahoo!
- - ZDNet Group