Insights

Finally! B2B Publishers Launch an Ad Network That Makes Sense

By Chuck Richard
May 5, 2008

Outsell fields questions from publishers caught up in the new ad network arms race, worried they must be doing something wrong if they don't have their own ad network. Which is exactly the problem. A network made up of a single publisher's properties plus its "allies" defeats the purpose of aggregating thousands of dispersed properties that an advertiser couldn't efficiently deal with directly. New network BBN offers a three-way dose of relief from this dead-end trend.

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