B2B Trade Publishing & Company Information
Chuck Richard
Vice President & Lead Analyst
B2B Trade Publishing & Company Information
With so much information available, how can you cut through the clutter to develop strategies and find opportunities in the B2B Trade Publishing & Company Information market?
Easy. Rely on Chuck and Outsell's team of industry analysts.
Chuck is in constant dialogue with the market, continually researching and analyzing the leaders, disruptors, and industry trends that you need to know about to support your daily decision making. And he’s part of our team of analysts who do the same in other industry segments, giving our clients a unique lens on the entire information industry.
Outsell helps you:
- Determine market size and growth, so you can optimize strategy;
- Track competitors and disruptors, so you know how you measure up;
- Keep up on trends and developments in your market – we filter the news so you don’t have to.
What Is the B2B Trade Publishing & Company Information Segment?
B2B trade companies serve two customer sets: users and advertisers. Users benefit from the B2B publishers’ relevant, deep, niched, and targeted content, and pay for premium content and data. At the same time, these users are prime professional audiences who see advertisers’ messages online and in print, and are potential in-person and virtual event attendees. Company information firms identify prospects, contact information, and supporting qualifying information. These insights serve their customers’ activities in business development, lead generation, marketing, or competitive analysis.
Sample B2B Trade Publishing & Company Information Companies
- Alibaba.com
- Farm Journal
- Hanley Wood
- Hearst Business Media
- Hoover’s
- InfoGroup
- Jigsaw
- NetProspex
- United Business Media plc
A Sampling of Outsell's Latest Research
Insights
Information industry executives don't need more information; they need insight into what really matters. Outsell delivers daily analysis and commentary on essential information industry news and trends from around the world in our Insights articles, so clients are always briefed about key developments in specific segments and the information industry as a whole.
Sample Insight
- Bloomberg Put on the Spot as Clients Demand Answers
By William Jan
May 21, 2013
The US Federal Reserve, the US Treasury, Goldman Sachs, and JP Morgan are among the clients of Bloomberg who are grilling the media giant on its privacy practices. Access to client information is brought into question.
Research Reports
Our analysts conduct primary and secondary research and are constantly in touch with industry thought-leaders and disruptors. You get in-depth and relevant research and analysis on hot topics in specific segments and the information industry overall.
Latest Reports
-
Annual Advertising and Marketing Study 2013: B2C Advertising
May 7, 2013 -
The Outsell Valuation Model – What Drives a Company’s Market Value Today
May 2, 2013 -
Data Management Platforms (DMPs) and Opportunities for Monetizing Data
May 1, 2013 -
Annual Advertising and Marketing Study 2013: B2B Advertising
April 15, 2013 -
Top Five Technologies to Watch: 2013-2014
March 28, 2013
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