Today's Market Intelligence Function: Benchmark And Best Practices

Today's Market Intelligence Function: Open for Business. The sign that hangs above the door of today's best-practice market intelligence function is neon, illuminating a professional discipline that is now more highly regarded than ever. Today's best-practice MI functions are higher profile corporate leaders; they're more client-centered; some even are operating with business and marketing plans, and branding strategies. Still, many functions have plenty of room to improve, especially in certain business management practices. In this first of three planned Briefings, we highlight today's market intelligence function-its organization, its value proposition, and its operation-including several key changes the MI profession has experienced during the past 12 months. Two subsequent Briefings will examine the details and nuances of the MI organization and operation, and its value proposition.