Market & IT Research: 2010 Market Forecast and Trends Report

This report provides essential data and analysis for an in-depth view into the Market & IT Research (MITR) segment. This segment includes the subsegments Market Research, Reports & Services (MRRS), and IT Research, Reports & Services (ITTRRS). The report includes detailed analysis of market trends and our forecast for growth and performance to 2013 in both subsegments. Additionally, our 10 to Watch section casts light on critical, up-and-coming players in MITR and the disruptive forces they embody. Publishers and information providers that want to create revenue opportunities, attract new buyers, and achieve competitive advantage will find this report required reading, as will those who cover and need greater understanding of MRRS and ITTRRS, including suppliers to the industry, investment bankers and analysts, and journalists. The report contains:

- An overview of the Market & IT Research market, including macro trends and scenarios for business and advertising spending;
- Forecast data and analysis for the MRRS and ITTRRS segments, 2010-2013;
- Analysis of market drivers and the competitive landscape;
- Outsell’s leaderboard graphic showing the leadership potential of market share leaders and promising companies;
- Outsell’s “10 to Watch” in the MITR segment;
- Essential actions for publishers in this segment.