2010 - The Year of Reckoning: Five Crucial Technologies for Information Publishing

Author: Marc Strohlein, Chief Agility Officer

Selecting and deploying technology has become a do-or-die proposition for businesses. But with so many technologies out there, many publishing executives are scratching their heads over which ones to adopt and which ones to avoid. Furthering the challenge, Outsell believes that 2010 will mark the year in which existing and emerging technologies will again begin reshaping information publishing in ways that will make the print-to-digital shift look simple by comparison. This CEO Topics report is intended to help publishing executives identify technologies “that matter” - ones that can provide compelling products and services and ultimately serve as competitive differentiators. It is also a primer on technologies for those who don’t have the time or inclination to wade through technical publications. The report includes:

- Analysis of the technology playing field;
- Outsell’s framework for considering new technologies;
- Analysis of five technologies that we believe information providers need to factor into their business and product planning;
- Essential actions for publishers and information providers.