Peanut Labs: On the Leading Edge Harnessing Social Networks and Quality Technology

Peanut Labs, launched in January 2007, is an up-and-coming market research firm that supplies online panel samples focused on the hard-to-get Gen-X, Gen-Y, and Boomer demographics. Its new Optimus product is a digital fingerprinting technology that helps improve data quality by identifying and flagging suspect online survey respondents. The company is a good example of an online sample supplier that is harnessing the power of social communities for online research sample and pioneering technology. Peanut Labs is already reporting profitability and is expected to report $10 million in revenue for 2008. This report contains:

- Company highlights, including target markets and product offerings;
- Details of Peanut Labs’ competitive landscape, including examples of competing companies and products, as well as opportunities and threats;
- Factors that make Peanut Labs unique;
- A company at a glance table with key facts about Peanut Labs including revenue growth, number of employees, and key target markets;
- Essential actions for publishers and information providers.