Search, Aggregation & Syndication: 2007 Final Market Size and Share Report

Author: Ned May, Vice President & Lead Analyst

Search, Aggregation & Syndication (SAS) is a global market segment of the information industry sized at $41.6 billion in 2007, representing 26.0% growth. It ranks third in revenue among the professional information market segments in the information industry, and accounts for 10.7% of the total $387 billion industry revenue. Led by Google, the segment continues to outpace the rest of the industry, as it has since 2003. This report provides Outsell’s final 2007 market size and share data for the SAS segment and analyzes significant trends and issues facing top companies and their markets. It includes:

- 2007 revenue, growth rates, and market share estimates for the top 50 SAS publishers;
- Segmentation of the SAS market by content format, business models, and geography;
- Analysis of the competitive landscape, including Outsell’s take on promising companies in the segment;
- Analysis of factors driving and inhibiting demand in the Search, Aggregation & Syndication segment;
- Essential actions for SAS publishers that want to create revenue opportunities, attract new buyers, and achieve competitive advantage.

Outsell maintains and continuously updates a database of over 7,000 publishers and information providers worldwide and uses a supply-side methodology to size the information industry.

Open table of contents

Why This Market Size and Share Report?
Market Overview
Search, Aggregation & Syndication Market Size

Search, Aggregation & Syndication Subsegments

Segmentation of Search, Aggregation & Syndication

Content Format
Business Models
Geography

Leading Players

Market Share vs. Growth
Industry Consolidation
Impact of M&A

Competitive Landscape

Market Leaders

Market Demand Drivers and Inhibitors

Market Drivers
Market Inhibitors

Essential Actions
Related Research
Methodology and Definitions
Appendix

Tables & Figures

Table 1. Size of Search, Aggregation & Syndication Segment Compared to Other Information Industry Segments
Figure 1. Share of Total Information Industry Revenue, 2007
Table 2. Currency Effects of Conversion from Pounds, Euros, and Yen into Dollars
Figure 2. Search, Aggregation & Syndication Market Size and Growth, 2003-2007
Table 3. Major Search, Aggregation & Syndication Subsegments
Table 4. Web Search and Portals – Revenue Performance of Top Five Companies by Size
Table 5. Licensed Content Aggregators – Revenue Performance of Top Five Companies by Size
Table 6. Subscription and Syndication Services – Revenue Performance of Top Five Companies by Size
Table 7. Top 10 Search, Aggregation & Syndication Companies – Content Format
Table 8. Top 10 Search, Aggregation & Syndication Companies – Business Models
Table 9. Top 10 Search, Aggregation & Syndication Companies – Geography
Table 10. Top 25 Search, Aggregation & Syndication Companies
Figure 3. Top 10 Search, Aggregation & Syndication Companies – Growth & Market Share
Figure 4. Relative Share of the Top 10 Search, Aggregation & Syndication Companies
Figure 5. Outsell’s Search, Aggregation & Syndication Leader Board – Mapping the Companies Positioned to Lead
Table 11. Top 50 Search, Aggregation & Syndication Companies