Tuition Assistance Plan Benchmark: Managing TAP as a Strategic Asset

Managing a Tuition Assistance Plan (TAP) effectively across an organization is a complex task. It requires a strategic and structured approach in order to maximize a company's investment.
In October and November 2002, Eduventures and Cenquest conducted a survey of chief learning officers and human resources vice presidents, directors, and managers at more than 500 companies (most U.S.-based) from various industries.

While many survey participants view TAP as a benefit and manage it in that fashion, there is an increasing desire and pressure to view TAP as a strategic investment that strongly aligns with corporate objectives. With this pressure comes an increasing focus on controls and accountability, but most participants convey that they are having difficulty maintaining the balance between these competing interests.

This report provides organizations with analysis and key findings from the benchmarking survey, focusing on three elements of companies' tuition assistance plans: policies and procedures; measurement and evaluation; and program selection and university management.