Online Lead Generation Channels in Higher Education

Authors: Outsell Client Services, Client Services; Eduventures, Inc.

Inquiry Overview

An educational services provider was interested in gaining a better understanding of the higher education market for online lead generation. Specifically, the provider was interested in obtaining competitive landscape information on 16 key market players that included agencies, education directories, and portals.

Key Questions

Eduventures profiled the following 16 online lead generation vendors:

Advertising.com

AllStarDirectories

AOL Research & Learn

ClassesUSA

CUNet

Degrees.com

EarnMyDegree.com

eLearners.com

Monster Learning

MSN Encarta

PlattForm Advertising

QuinStreet

Vantage Media

Venture Direct

WorldWideLearn

Yahoo! Education

Methodology

For this custom inquiry, Eduventures used internal research along with existing third-party secondary research to complete the competitive profiles.