An Overview of the College Readiness Market

Inquiry Overview

An education service provider was interested in an overview of the college readiness market. Specifically, the vendor was interested in (1) profiles of key players, (2) federal and state policies/statewide initiatives, and (3) interest level, important product features, and decision-makers at the district, state, and high school levels.

Key Questions

• Why do districts need college readiness programs?


• What types of activities/programs are districts currently implementing to ensure college readiness and how, if at all, will this change in the next two years?


• Do districts now place a high priority on adopting new college readiness initiatives and how will this change in the next year?


• What challenges do districts face in implementing a college readiness program?

Methodology

For this custom inquiry, Eduventures conducted phone interviews with district administrators, which were segmented by locality and district size.
Eduventures used secondary research methods to profile vendors and gather information on national and statewide initiatives.