Google as Publisher: Is Google Poised for a New Push into the Information Industry?

Google has assembled the ingredients that could enable it to launch itself as a publisher and target the information industry as part of its goal to become a $100 billion company. This report from Outsell's new stand-alone service - Market Intelligence Service: Search - looks at how Google’s technical infrastructure, patents, and agile development processes could enable the company to become a publisher, whether accidentally or intentionally. The report combines technical analysis from Stephen E. Arnold, industry expert and technologist, with the business and market analysis of Outsell. It analyzes:

- Google’s content creation engine and how the company dynamically generates content from data stored on its servers;
- The cost and automation advantages of Google’s “intelligent” publishing system over a traditional publisher’s operation;
- Google’s patents and the clues they provide to the company’s capabilities;
- Essential actions for publishers and information providers that want to remain competitive should Google evolve as publisher.