News Market Size and Share Rankings: 2006 Results
The News Providers & Publishers segment grew only 0.5% in 2006, the information industry laggard. The irreversible news-reading trend from print to digital and the movement of advertisers to more measurable (and usually internet-based) advertising are important challenges for News companies. This report provides:
- Outsell’s final 2006 size, growth, and market share estimates for the top 25 companies in the News segment;
- Our final 2006 size and growth estimates for the News segment and for the information industry as a whole;
- Analysis of trends and challenges facing the News industry;
- Recommended actions for News providers and publishers.
