MarketView: B2B Trade Publishing & Company Information: 2006 Market Size, Share, Forecast, and Trend Report

Authors: Chuck Richard, VP & Lead Analyst; Ned May, VP & Practice Leader

This MarketView provides an unparalleled view of the B2B Trade Publishing & Company Information marketplace, and includes:

- Outsell estimates for 2005 revenues and 2006-2009 forecasted compound annual growth rates for the B2B segment

- Size, market share, and growth rates of the top 50 companies in B2B

- Key trends driving the B2B segment, such as audience hyper-segmentation and shifts toward pay-for-performance online advertising

- B2B vendors positioned to succeed, as identified on Outsell’s “Leader Board”

- Insights about disruptive new entrants, such as GlobalSpec, and rising stars, such as Hearst Business Media

- Essential actions for creating revenue opportunities and attracting new buyers, such as the use of metrics to maintain audience focus and drive segmentation

This MarketView draws extensively from secondary and primary research, Outsell’s unique industry metrics and analytics, and our daily involvement and tracking of the market.