Competitor Assessment: Aggregators And Search Engines - Sparring, Partnering, Or Ignoring Each Other?
Aggregators Factiva, LexisNexis, and Dialog have been upgrading products and harvesting earlier innovations in their current premium, high-service space. Now they are rolling out new content integration services, productivity solutions, and embedded workflow solutions. At the same time, they are also keeping a straight eye on the search guys with whom they share the room: Google, Yahoo! and MSN. This Briefing examines growth opportunities, including areas in which the aggregators and search engines are jockeying for position, and looks at where the new entrants are headed. It lays out the trends changing knowledge workers' behavior and reshaping the content marketplace, and it proposes strategies for taking advantage of these shifts.