Company Assessment: Corporate Executive Board – An IC Industry Belle Of The Ball

The Corporate Executive Board (CEB) has become the Information Content Industry's 'Belle of the Ball' by focusing on target market and product strategies. The result is a firm on the rise that is outperforming its peers in the Market Research, Reports and Services (MRRS) space. This Briefing takes a look at CEB's success factors, including its strategy of targeting top executives, its scalable content creation and revenue models, its competitive positioning, and its ability to capitalize on a down economy. For commercial content vendors, CEB offers a model for creating and executing on a strategy for a high-end content play. For content deployment professionals, the Briefing identifies an effective new source of best practices information for the executives they serve.