Adding Value to STM Content – Drug Information

Author: David Bousfield, Affilate Analyst

The task of extracting value from content must be seen in the context of data warehousing and content management systems that can integrate information from both internal and external sources and then present this value in the context of the user’s workflow. The purpose of this report is to detail the progress in one area – healthcare – and to focus on one content strand – drug information – to identify how publishers and information providers are adding value to their products and identifying the trends that are emerging in this respect. We then have a base from which to outline how these developments may spill over into other fields.

This report:
- Defines drug information;
- Captures the market dynamics and important trends occurring in the healthcare market space that are creating the need for additional value;
- Identifies five market sectors that exemplify these market dynamics;
- Profiles a sample of key companies and products operating in these areas;
- Provides an estimate of market size for each key sectors;
- Makes it clear where crossover influences are already occurring and infers a future view of the industry from this evidence.