Search, Aggregation & Syndication: 2010 Final Market Size and Share Report

Author: Ned May, Vice President & Lead Analyst

This report provides an in-depth view of the Search, Aggregation & Syndication (SAS) marketplace, which we size at $54.2 billion in 2010, a 11.1% increase from 2009. The segment’s overall results were once again dominated by the performance of Google, which grew at 24.0% and has now captured half of this market’s entire revenues. This year, Outsell’s market sizing reports provide additional emphasis on market share changes, the effects of international diversification, and a look at segment performance characteristics. This report provides advice and essential actions for publishers and information providers that want to create revenue opportunities, attract new buyers, and achieve competitive advantage, and it supports those who cover and need greater understanding of this segment, including suppliers to the industry, investment bankers and analysts, and journalists. The report includes:
- An overview of the Search, Aggregation & Syndication market, including size and growth data from 2006-2010;
- A comparison of the top 25 SAS companies by revenue and market share;
- Revenue performance of the top 10 companies in this segment, 2009-2010;
- A chart showing market share and growth of the top 10 SAS companies;
- Analysis and data for the three subsegments: web search and portals, licensed content aggregators, and subscription and syndication services;
- Analysis of top 10 SAS companies broken out by content format, business model, and geography;
- Table detailing the size, growth rates, and market shares of the top 35 SAS companies;
- Essential actions for publishers and information providers to succeed in this market.

Open table of contents

Table of Contents

Why This Market Size and Share Report?
Search, Aggregation & Syndication: Market Overview
- Overview: Market Size and Growth 2006 – 2010
- Impact of Currency Conversion
- International Diversification of the Search, Aggregation & Syndication Market
Market Share Leaders
- Impact of M&A
- Market Share and Growth
Market Dynamics
The Story Within the Story – Major Subsegments and Trends
- Web Search and Portals Revenue Analysis
- Licensed Content Aggregators Revenue Analysis
- Subscription and Syndication Services Revenue Analysis
Revenue Analysis
- Business Models
- Geography
- Content Format
Essential Actions
Related Research
Methodology 8 Appendix

Table & Figure Titles

Figure 1. SAS Market Size and Growth, 2006-2010
Table 1. Currency Effects of Conversion from Pounds, Euros, and Yen into Dollars, 2009-2010
Figure 2. International Diversification of the SAS Market
Table 2. Revenue Performance and Market Share of Top 25 SAS Companies by Size, 2008-2010
Table 3. Underlying and Constant Revenue Performance of Top 10 SAS Companies, 2010
Figure 3. International Diversification of Leading SAS Companies
Table 4. Performance Characteristics of the SAS Segment
Figure 4. Top 10 SAS Companies, Market Share and Growth, 2010
Table 5. Major SAS Subsegments, 2010
Figure 5. Major SAS Subsegment Revenue Analysis, 2009-2010
Table 6. Web Search and Portals Subsegment,Revenue Performance of Top 10 Companies by Size, 2010
Table 7. Licensed Content Aggregators, Revenue Performance of Top Five Companies by Size, 2010
Table 8. Subscription and Syndication Services, Revenue Performance of Top Five Companies by Size, 2010
Table 9. Top 10 SAS Companies, Business Models, 2010
Table 10. Top 10 SAS Companies, Geography, 2010
Table 11. Top 10 SAS Companies, Content Format, 2010
Table 12. Revenue Performance and Market Share of Top 35 SAS Companies by Size, 2009-2010