About the Information Industry
According to our data, the information industry is worth $368.6 billion. But because the sectors are so diverse, executives often don’t think of themselves as part of the information industry, but rather in scientific publishing, or news publishing, or financial information publishing, to name just a few.
But wait. In truth, publishers and information providers face the same challenges no matter what the segment. Do any of these questions sound familiar?
- How can my organization increase revenue?
- Should the content I offer be free or paid?
- What content technologies should I use? Which ones should I avoid?
- What do my customers want?
- What are my competitors up to?
In order to advise clients on their specific markets as well as issues of broader scope, Outsell segments and tracks publishers and information providers by information segment, markets, business model, geography, and by whether they create or aggregate the information they deliver. We also track a select group of content software technology vendors. We keep tabs on over 7,000 companies in the industry, including companies in the ecosystem like:
- Apple
- Gartner
- LexisNexis
- News Corp
- Pearson Education
- Reed Elsevier
- The Nielsen Company
- Thomson Reuters
- Wolters Kluwer
Our dedicated lead analysts track the following segments:
- B2B Trade Publishing & Company Information
- Education & Training
- Legal, Tax & Regulatory
- Market & IT Research
- News Providers & Publishers
- Scientific, Technical & Medical Information
- Search, Aggregation & Syndication
