Elsevier Business Intelligence Discovers New Revenue Opportunities With Analytics Services from Outsell, Inc.

Burlingame, California and Seattle, Washington — October 25, 2010 — Outsell, Inc. and Scout Analytics™ today announced that Elsevier Business Intelligence (Elsevier BI) is using Outsell Scout Analytics, a service to help digital paid-content providers increase revenues by matching each subscriber with the licensed content that will best meet their needs.

Elsevier Business Intelligence is a leader in the field of healthcare information for biopharma and medical device professionals. Built on the heritage of F-D-C Reports, Windhover Information, and Medtech Insight, the company has expanded its paid content, combining news and information together with insight and analysis. With Outsell Scout Analytics, Elsevier BI can look more closely at subscribers’ usage of their licensed content—analyzing the information to improve content offerings in order to meet subscribers’ needs.

“Outsell Scout Analytics is helping us understand the relationship between engagement and revenue, essentially identifying potential pricing disparities in our subscriber base,” said Gerry Stoia, President, Elsevier BI. “This gives us the ability to align the right license to the right subscriber to create the right value.”

As publishers and information providers broaden their content offerings, from articles to workflow tools, they have more revenue-generating opportunities. But by introducing new options without focusing on the needs and interests of subscribers, they risk subscriber “defections” and lost renewals to competitors. Outsell Scout Analytics helps to address this challenge. The service has uncovered opportunities for content providers to grow subscription revenues by 10-20 percent.

“Outsell and Scout Analytics truly understand the publishing industry, and their combination of cutting-edge analytics and advisory services is unmatched,” said Adam Gordon, Vice President of e-strategy and Development, Elsevier BI. “The lens they are giving us into our subscribers’ needs will help take us into the future, leading to innovations we might not have considered before.”

Using a patent-pending Demand Rating™ technique, Outsell Scout Analytics enables license optimization by rating subscribers’ engagement as a ratio of revenue to identify such issues as under-utilization, or unlicensed use. Outsell Scout Analytics also includes the expert advisory services of Outsell, Inc. to identify actionable programs for monetizing the findings.

“Ultimately, consumers of business or professional content will choose the publishers that offer the most value,” said Louise Garnett, Vice President, Outsell Scout Analytics at Outsell, Inc. “With the proliferation of free online content, they need new reasons to choose paid licensing arrangements. By better understanding and meeting its subscribers’ needs, Elsevier BI is better positioned to keep growing its top-line revenues.”

“Subscriber loyalty has become a new metric for success within the paid content industry,” said Mark Upson, Chief Executive Officer, Scout Analytics. “Elsevier BI is now living and breathing this approach, which will benefit the company and its subscribers.”

Outsell Scout Analytics is the result of a strategic partnership between Outsell and
Scout Analytics to help digital paid-content providers improve subscription revenues and help advertisers to better monetize their audiences. For more information, please contact Greg Chagaris, co-founder and corporate development officer, Outsell, at 650-342-7123 or Chagaris@outsellinc.com.

About Outsell, Inc.
Outsell is the only research and advisory firm focused on advancing the publishing and information industries. Our international team provides independent, fact-based analysis and actionable advice about competitors, markets, operational benchmarks, and best practices, so our clients thrive and grow in today's fast-changing digital and global environment. Outsell tracks and analyzes over 7,000 information industry companies, as well as the needs, habits, and spending patterns of advertisers, enterprise information buyers, and end users. Outsell’s headquarters are in Burlingame, CA, with offices in London and in Cambridge, MA. See www.outsellinc.com.

About Scout Analytics™
Scout Analytics is the leader in revenue optimization solutions for digital publishers. Scout Analytics’ unique SaaS offering provides behavioral analytics that predicts, targets, and monetizes visitor loyalty. Scout Analytics is a venture-backed company headquartered in Issaquah, Washington. To learn more about Scout Analytics, visit www.scoutanalytics.com or call 425.649.1100. Follow the Scout Analytics blog at http://blog.scoutanalytics.com.