Steve GoodallExecutive VP, Product Development & Delivery
As Executive Vice President, Steve is dedicated to enriching the Outsell experience for clients through expanding the company’s capabilities and enhancing its operations. Drawing on his 30+ years of experience as a researcher and information industry executive, Steve is focused on furthering Outsell’s service offerings to help its information industry clients thrive in the digital age. Steve is a minority investor in the firm and serves on its Board of Directors.
Expertise
- Market research (quantitative and qualitative)
- Customer satisfaction and quality measurement
- Buyer behavior, product movement and product pricing
- Quantitative analysis and forecasting
- Market trends, segmentation and strategy
- Organizational development and leadership
Experience
Steve has 30 years’ experience with J.D. Power and Associates. President of the firm from 1996-2008, Steve led its rapid growth through a focused strategy of new product development, international expansion, brand building, talent acquisition, and infrastructure improvement. After its acquisition by The McGraw-Hill Companies, Inc., he served as a special advisor to the new President of J.D. Power and to the President of the Media and Information segment at McGraw-Hill, while also assisting with new product development in social media.
Education
Steve holds an MBA from the University of Southern California. He also has two bachelor’s degrees from California State University, Chico, in psychology and in business administration (concentrating in marketing).
Contact Information
Telephone: +1 650-342-7125
More About Steve
Movies I like: Action, adventure, intrigue and comedies
Music I listen to: Most rock and roll, reggae and blues, especially R.E.M. and Dire Straits
Power meal: The best Japanese BQQ in Tokyo under the Fatako-Shinchi train station bridge—a real cultural experience
Favorite authors: Stephen E. Ambrose, David McCullough, Carlos Castaneda, David Halberstam
Best vacation I've taken: Safari in Tanzania
Where I grew up: Santa Barbara, CA
First job: Flipping hamburgers at a Foster Freeze
First car: 1970 VW Bug
Activities outside work: Family-time, running, basketball (more watching than playing now) and reading
Most Recent Reports
- 2011 Information Industry Benchmark Results - July 25, 2011
