Steve GoodallMember, Board of Directors
Steve Goodall is an investor in Outsell Inc. and serves on its Board of Directors. Steve focuses on the firm’s expansion and additional services by drawing on his over 30 years of experience as an executive within the research and information industry and his first-hand knowledge from working on special projects at Outsell for a year and half.
- Market research (quantitative and qualitative)
- Customer satisfaction and quality measurement
- Buyer behavior, product movement and product pricing
- Quantitative analysis and forecasting
- Market trends, segmentation and strategy
- Organizational development and leadership
Steve has served on Outsell’s Board of Directors since 2010, prior to that Steve has 30 years’ experience with J.D. Power and Associates. President of the firm from 1996-2008, Steve led its rapid growth through a focused strategy of new product development, international expansion, brand building, talent acquisition, and infrastructure improvement. After its acquisition by The McGraw-Hill Companies, Inc., he served as a special advisor to the new President of J.D. Power and to the President of the Media and Information segment at McGraw-Hill, while also assisting with new product development in social media.
Steve holds an MBA from the University of Southern California. He also has two bachelor’s degrees from California State University, Chico, in psychology and in business administration (concentrating in marketing).
Telephone: +1 650-342-6060
More About Steve
Movies I like: Action, adventure, intrigue and comedies
Music I listen to: Most rock and roll, reggae and blues, especially R.E.M. and Dire Straits
Power meal: The best Japanese BQQ in Tokyo under the Fatako-Shinchi train station bridge—a real cultural experience
Favorite authors: Stephen E. Ambrose, David McCullough, Carlos Castaneda, David Halberstam
Best vacation I've taken: Safari in Tanzania
Where I grew up: Santa Barbara, CA
First job: Flipping hamburgers at a Foster Freeze
First car: 1970 VW Bug
Activities outside work: Family-time, running, basketball (more watching than playing now) and reading
Most Recent Reports
- 2011 Information Industry Benchmark Results - July 25, 2011