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Meet the Outsell Team

Mukta Ohri, Director, Custom Research Services


Image of Mukta Ohri

As Director, Custom Research Services, Mukta Ohri helps Outsell’s clients manage critical decision pathways with the support of a wide range of custom research and consultancy projects. And, with extensive experience in professional publishing and strategic planning, Mukta provides executive-level perspectives on the needs and perspectives of providers, buyers, and users across all sectors of the information industry. Mukta leads a team of consultants whose charter is to deliver credible and compelling analysis and recommendations - both strategic and tactical - for achieving business objectives.


Expertise

  • Acquisition Identification and Validation
  • Brand and Value Proposition: Development, Evaluation, Testing
  • Business Models, Including Pricing and Distribution
  • Competitive Landscaping and Benchmarking
  • Gap Analysis: Product/Market
  • Go-to-Market Strategy
  • Market Analysis: Industry, Competitive, and Customer Landscapes
  • Market Dynamics: Current & Emerging
  • Market Segmentation and User Needs Analysis
  • Market Size and Growth Modeling
  • New Market Assessment
  • Strategic Planning
  • Technology Trends/Content Integration
  • User Information Spending and Behavior

Experience

  • BNA, Inc.
  • LexisNexis
  • Ohri Group
  • EPS Ltd.

Education

Mukta received her J.D. from the William & Mary School of Law, and B.A. degrees in Economics and in Communications from Stanford University.

Contact Information

Telephone: 703-971-0088


More About Mukta

Favorite reads: McKillip's The Forgotten Beasts of Eld; Jane Yolen's Briar Rose; Divakaruni's The Mistress of Spices; Buckley's Thank You for Smoking; Mathiesen's Born Again: The 2nd Greatest Story Ever Told; Ferrucci’s The Life of God (as Told by Himself); The Norton Anthology of Poetry; Bittman's How to Cook Everything

Movies I like: Classic Hollywood, over-the-top Bollywood

Music I listen to: Anything and everything depending on the location, occasion, and companion

Favorite cities: New York City, San Francisco, New Orleans

Favorite airports: CVG, CLT, MSP, PIT, SFO

Best vacation I've taken: 2 weeks at the beach with my family, every summer

All of the jobs that put me through school(s): Assistant at candy/gifts shop, selling kites, medical coding, custom t-shirt press, catering, tour guide, NYPIRG, Commonwealth’s Attorneys Services Council, academic researcher, law firm associate (summer)

First car: Learned to drive in a Buick Electra but abandoned that for a VW Rabbit ... should have stuck with the Electra

Creative outlets: Art, Writing