Mukta OhriVice President & Senior Consultant
As Vice President & Senior Consultant, Mukta Ohri helps Outsell’s clients manage critical decision pathways with the support of a wide range of custom research and consultancy projects. And, with extensive experience in professional publishing and strategic planning, Mukta provides executive-level perspectives on the needs and perspectives of providers, buyers, and users across all sectors of the information industry. Mukta leads a team of consultants whose charter is to deliver credible and compelling analysis and recommendations - both strategic and tactical - for achieving business objectives.
Expertise
- Acquisition Identification and Validation
- Brand and Value Proposition: Development, Evaluation, Testing
- Business Models, Including Pricing and Distribution
- Competitive Landscaping and Benchmarking
- Gap Analysis: Product/Market
- Go-to-Market Strategy
- Market Analysis: Industry, Competitive, and Customer Landscapes
- Market Dynamics: Current & Emerging
- Market Segmentation and User Needs Analysis
- Market Size and Growth Modeling
- New Market Assessment
- Strategic Planning
- Technology Trends/Content Integration
- User Information Spending and Behavior
Experience
- BNA, Inc.
- LexisNexis
- Ohri Group
- EPS Ltd.
Education
Mukta received her J.D. from the William & Mary School of Law, and B.A. degrees in Economics and in Communications from Stanford University.
Contact Information
Telephone: 703-971-0088
More About Mukta
Favorite reads: McKillip's The Forgotten Beasts of Eld; Jane Yolen's Briar Rose; Divakaruni's The Mistress of Spices; Buckley's Thank You for Smoking; Mathiesen's Born Again: The 2nd Greatest Story Ever Told; Ferrucci’s The Life of God (as Told by Himself); The Norton Anthology of Poetry; Bittman's How to Cook Everything
Movies I like: Classic Hollywood, over-the-top Bollywood
Music I listen to: Anything and everything depending on the location, occasion, and companion
Favorite cities: New York City, San Francisco, New Orleans
Favorite airports: CVG, CLT, MSP, PIT, SFO
Best vacation I've taken: 2 weeks at the beach with my family, every summer
All of the jobs that put me through school(s): Assistant at candy/gifts shop, selling kites, medical coding, custom t-shirt press, catering, tour guide, NYPIRG, Commonwealth’s Attorneys Services Council, academic researcher, law firm associate (summer)
First car: Learned to drive in a Buick Electra but abandoned that for a VW Rabbit ... should have stuck with the Electra
Creative outlets: Art, Writing
Most Recent Reports
- The Compliance Information Landscape: National and International Trends and Dynamics - December 19, 2007
- Legal, Tax & Regulatory Information Market Size And Share Rankings: 2006 Results - June 21, 2007
- Education & Training Information Market Size and Share Rankings: 2006 Results - June 18, 2007
- Education & Training Market 2006: Key Trends and Dynamics - April 27, 2007
- Market Monitor: Education & Training - Market Trends and Industry Performance - August 5, 2006
Most Recent Insights
- For Sale: Haights Cross Communications, Inc. - February 8, 2008
- Macmillan Invests in Custom Textbook Publishing with Hayden-McNeil Acquisition - January 29, 2008
- Voyager Learning Evaluating Sales Opportunity - January 21, 2008
- Open Education Drive Gets Off To A Solid Start In 2008 - January 2, 2008
- Cengage Learning to Buy College Textbook Division from Houghton Mifflin - December 13, 2007
