Louise GarnettVice President
In her capacity as Vice President, Louise Garnett serves as an executive-level analyst and consultant to a broad range of Outsell clients. She currently advises clients on analyzing their customer subscription usage data to find untapped demand, unlicensed use, qualified upsell and cross-sell opportunities to support their sales and marketing teams, thus generating additional revenue. Louise has over 14 years’ experience actively advising clients in the information industry, primarily in the areas of paid content and marketing. She also has many years of hands-on marketing experience.
Expertise
- Paid Content
- Custom and Syndicated Research
- Market Segmentation
- Marketing & Product Planning
- Strategic Marketing
- Product & Tactical Marketing
- Go-to-Market Planning
- Market Sizing & Positioning
- Pricing & Packaging
- Distribution & Sales Channels
Experience
- Regis McKenna
- International Data Corporation (IDC)
- GE Capital Computer Leasing
- Dataquest
- Memorex
Education
Louise received her M.B.A. in Marketing and Finance from Golden Gate University in San Francisco, and her B.A. in Psychology and Marketing from San Jose State University.
Contact Information
Telephone: +1 970-375-9515
LinkedIn profile
More About Louise
Favorite reads: Power vs. Force, From Light to Sound, Outliers
Movies I like: Amelie, Out of Africa, August Rush
Music I listen to: New Age, Classical
Power meal: Lots of greens to maintain healthy PH
Best vacations I've taken: Month-long backpacking trip in Greece; Islands off the Philippines with water even bluer than in island vacation brochure pictures; fall colors in northern Colorado
Favorite cities: San Francisco, Seattle, Durango
Where I grew up: Three miles from Disneyland
First job: Age 7, waiting tables at my parents' ice cream store. Learned early that good service = tips
First car: Red Toyota Corolla
Activities outside work: Strong interest in spiritual pursuits; study and attend satsangs with an American guru. Enjoy hiking in the Rockies, kayaking, and hot springs
Most Recent Reports
- Renewal Rate Benchmarks and Factors That Impact Them - October 20, 2011
- Analytics at the Forefront of Change for Publishers and Information Providers - May 3, 2011
- Use of Interactive Media and Social Networking in Corporate, Healthcare, Education, and Government Roles - January 13, 2010
- Market Research and IT & Telecom Research, Reports & Services: 2009 Market Forecast and Trends Report - October 22, 2009
- Deconstructing IT Analyst Firms: Insights for Vendor Portfolio Managers - October 14, 2009
Most Recent Insights
- Hearst Acquires 20% Stake in Stylus Media Group - April 9, 2012
- IHS Acquires Displaybank, CAPSTM from PartMiner Worldwide, and Oil/Gas Information Business From Hild Technology Services - March 13, 2012
- IHS Announces Impressive Results - January 11, 2012
- Factors & Best Practices That Impact Renewal Rates - November 9, 2011
- Uniqueness of Information and Online Usage Statistics Impact Subscription Renewals - September 1, 2011
