Louise GarnettVice President

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In her capacity as Vice President, Louise Garnett serves as an executive-level analyst and consultant to a broad range of Outsell clients. She currently advises clients on analyzing their customer subscription usage data to find untapped demand, unlicensed use, qualified upsell and cross-sell opportunities to support their sales and marketing teams, thus generating additional revenue. Louise has over 14 years’ experience actively advising clients in the information industry, primarily in the areas of paid content and marketing. She also has many years of hands-on marketing experience.

Expertise

  • Paid Content
  • Custom and Syndicated Research
  • Market Segmentation
  • Marketing & Product Planning
  • Strategic Marketing
  • Product & Tactical Marketing
  • Go-to-Market Planning
  • Market Sizing & Positioning
  • Pricing & Packaging
  • Distribution & Sales Channels

Experience

  • Regis McKenna
  • International Data Corporation (IDC)
  • GE Capital Computer Leasing
  • Dataquest
  • Memorex

Education

Louise received her M.B.A. in Marketing and Finance from Golden Gate University in San Francisco, and her B.A. in Psychology and Marketing from San Jose State University.

Contact Information

Telephone: +1 970-375-9515

LinkedIn profile

More About Louise

Favorite reads: Power vs. Force, From Light to Sound, Outliers

Movies I like: Amelie, Out of Africa, August Rush

Music I listen to: New Age, Classical

Power meal: Lots of greens to maintain healthy PH

Best vacations I've taken: Month-long backpacking trip in Greece; Islands off the Philippines with water even bluer than in island vacation brochure pictures; fall colors in northern Colorado

Favorite cities: San Francisco, Seattle, Durango

Where I grew up: Three miles from Disneyland

First job: Age 7, waiting tables at my parents' ice cream store. Learned early that good service = tips

First car: Red Toyota Corolla

Activities outside work: Strong interest in spiritual pursuits; study and attend satsangs with an American guru. Enjoy hiking in the Rockies, kayaking, and hot springs


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