Louise GarnettVP & Sr. Consultant

Image of Louise Garnett

As Vice President & Senior Consultant in Outsell's global Custom Research and Consulting team, Louise helps clients succeed in growing revenue and delivering superior solutions by gaining deeper insights into their markets, competitors, buyers, opportunities and strategic options. She leads, directs and executes all aspects of custom projects, managing distributed project teams for successful project delivery. Louise brings a wealth of experience both in the US and internationally in the B2B paid content industry, marketing, and technology.

Expertise

  • Marketing – Traditional & Digital
  • Market & IT Research Markets
  • Paid Content Pricing & Packaging
  • Subscription Analytics
  • Renewal & Unlicensed Use Best Practices
  • Market Analysis: Industry, Competitive, and Customer Landscapes
  • Market Segmentation & Targeting
  • Marketing Programs Development & Measurement
  • Go-to-Market Strategy & Tactical Plans
  • Social Media
  • Online selling including SEO practices
  • Market Size & Share
  • Competitive Intelligence
  • User Needs Assessments
  • Strategic Planning

Experience

  • Memorex
  • Dataquest / Gartner
  • GE Capital
  • Regis McKenna
  • IDC

Education

Louise received her M.B.A. in Marketing and Finance from Golden Gate University in San Francisco, and her B.A. in Psychology and Marketing from San Jose State University.

Contact Information

Telephone: +1 970-375-9515

LinkedIn profile

More About Louise

Favorite reads: Power vs. Force, From Light to Sound, Outliers

Movies I like: Amelie, Out of Africa, August Rush

Music I listen to: New Age, Classical

Power meal: Lots of greens to maintain healthy PH

Best vacations I've taken: Month-long backpacking trip in Greece; Islands off the Philippines with water even bluer than in island vacation brochure pictures; fall colors in northern Colorado

Favorite cities: San Francisco, Seattle, Durango

Where I grew up: Three miles from Disneyland

First job: Age 7, waiting tables at my parents' ice cream store. Learned early that good service = tips

First car: Red Toyota Corolla

Activities outside work: Strong interest in spiritual pursuits; study and attend satsangs with an American guru. Enjoy hiking in the Rockies, kayaking, and hot springs


Most Recent Reports


Most Recent Insights

Questions? Contact us!