Louise GarnettVP & Sr. Consultant
As Vice President & Senior Consultant in Outsell's global Custom Research and Consulting team, Louise helps clients succeed in growing revenue and delivering superior solutions by gaining deeper insights into their markets, competitors, buyers, opportunities and strategic options. She leads, directs and executes all aspects of custom projects, managing distributed project teams for successful project delivery. Louise brings a wealth of experience both in the US and internationally in the B2B paid content industry, marketing, and technology.
Expertise
- Marketing – Traditional & Digital
- Market & IT Research Markets
- Paid Content Pricing & Packaging
- Subscription Analytics
- Renewal & Unlicensed Use Best Practices
- Market Analysis: Industry, Competitive, and Customer Landscapes
- Market Segmentation & Targeting
- Marketing Programs Development & Measurement
- Go-to-Market Strategy & Tactical Plans
- Social Media
- Online selling including SEO practices
- Market Size & Share
- Competitive Intelligence
- User Needs Assessments
- Strategic Planning
Experience
- Memorex
- Dataquest / Gartner
- GE Capital
- Regis McKenna
- IDC
Education
Louise received her M.B.A. in Marketing and Finance from Golden Gate University in San Francisco, and her B.A. in Psychology and Marketing from San Jose State University.
Contact Information
Telephone: +1 970-375-9515
LinkedIn profile
More About Louise
Favorite reads: Power vs. Force, From Light to Sound, Outliers
Movies I like: Amelie, Out of Africa, August Rush
Music I listen to: New Age, Classical
Power meal: Lots of greens to maintain healthy PH
Best vacations I've taken: Month-long backpacking trip in Greece; Islands off the Philippines with water even bluer than in island vacation brochure pictures; fall colors in northern Colorado
Favorite cities: San Francisco, Seattle, Durango
Where I grew up: Three miles from Disneyland
First job: Age 7, waiting tables at my parents' ice cream store. Learned early that good service = tips
First car: Red Toyota Corolla
Activities outside work: Strong interest in spiritual pursuits; study and attend satsangs with an American guru. Enjoy hiking in the Rockies, kayaking, and hot springs
Most Recent Reports
- CEO Topics: 2013 Information Pricing Survey - December 19, 2012
- 2013 Information Pricing Survey - December 19, 2012
- B2B Trade Publishing & Company Information 2012 Market Size, Share, Forecast, and Trend Report - November 2, 2012
- Market & IT Research 2012 Market Size, Share, Forecast, and Trend Report - October 9, 2012
- IHS on a Roll - Robust M&A First Step in Long-Term Growth Strategy - September 6, 2012
Most Recent Insights
- Social Can Improve ROI of Events For Attendees - April 2, 2013
- Spiceworks Announces New Real Time IT User Dashboard For IT Vendors - November 5, 2012
- IHS: M&A Key Near Term Growth Strategy - September 20, 2012
- Corporate Executive Board Acquires UK-Based SHL - July 5, 2012
- Hearst Acquires 20% Stake in Stylus Media Group - April 9, 2012
