Meet the Outsell Team
Lisa Abrams, Affiliate Analyst
In her capacity as Affiliate Analyst, Lisa leads Outsell's analysis and research in postsecondary education, focusing on suppliers across content/publishing, technology, and services markets, companies in related markets representing potential opportunities and disruptions, and the market and competitive trends shaping higher education. She serves as an executive-level analyst and consultant to a range of Outsell clients, providing company-specific advisory services that encompass the following areas: evolution of digital content; impact of innovative technologies and services on colleges and universities; creation of new products and service offerings; competitive scans; impact of marketplace change; and the development and revision of business and marketing models in postsecondary education markets to meet the changing landscape.
Expertise
- Equity Research
- US and UK Corporate Governance
- Market, Industry, Competitive, and Customer Analysis
- Competitive Intelligence and Benchmarking
- Concept Testing and Go-to-Market Strategy
- New Market Assessment
- Value Proposition Development
Experience
- TIME Inc.
- IBM Global Learning and Knowledge
- Smith Barney
- Egon Zehnder International
- MIT
Education
Lisa received a B.A. from Brown University, an M.P.A. from the Columbia University School of International and Public Affairs, and an M.B.A. from the MIT Sloan School of Management.
Contact Information
Telephone: +1 617-547-3143
LinkedIn profile
More About Lisa
Favorite reads: The Eyre Affair, by Jasper Fforde; If on a Winter's Night a Traveler, by Italo Calvino
Favorite cities: Florence, Reykjavik
Best vacation I've taken: A few days in Florence followed by a week hiking through Tuscany. Heavenly!
Where I grew up: Montreal, Massachusetts, and New York
First job: Worked in a bakery (and gained 10 pounds). First job after college was in the Letters department of a major international news magazine
First car: "Sally Saab" - very old used car I shared with my brother
Activities outside work: Working out, volunteer work, biking, reading, knitting, going to movies, traveling