Laura RicciMarket Analyst

As a market analyst, Laura conducts secondary research, data analysis and company briefings and assessment within Education & Training and STM publishing verticals. She supports Outsell’s valued clients by creating in-depth analysis of targeted subsegments within these industries. Her responsibilities also include compiling reports on an expanding list of geographic regions and disruptive innovations.
Expertise
- Higher education publishing
- Scientific, Technical, and Medical information industries
- International markets
- New business models
- Disruptive technologies
Experience
- Attwooll Associates Ltd.
- Pearson Learning Solutions
- Pearson Education India
- Houghton Mifflin Company
Education
Laura graduated summa cum laude from the University of Notre Dame with a bachelor’s in English (Honors) and Philosophy. The following summer, she completed a postgraduate course at the University of Denver Publishing Institute. After several years in the higher education publishing industry, including a four-month talent exchange working in New Delhi, India, she returned to school and earned a Master’s in International Publishing from Oxford Brookes University in the United Kingdom.
Contact Information
Telephone: +1 617-515-5751
LinkedIn profile
More About Laura
Music I listen to: : I grew up on the greats of classic rock so I love The Who, The Rolling Stones, Pink Floyd, Bob Dylan, and Johnny Cash … Secretly, though, my favorite band is Genesis.
Power breakfast: You can’t beat a good omelet, but the muffins from the bookstore in Porter Square, Cambridge come in a very close second.
Favorite book(s) or author(s): David Foster Wallace is my favorite author and his Infinite Jest is the one book I carry with me every time I move.
Best vacation I've taken: Taking a plane from Kathmandu to Lukla, Nepal, walking all the way to Everest Base Camp, and climbing one of the smaller mountains nearby. Next to the big peaks it looked like just a hill, but we were 18,200 feet above sea level!
Where I grew up: Just outside Detroit, Michigan.
First car: beautiful candy-apple red Firebird with a removable T-top.
First job: Teaching horseback riding lessons and running a small petting farm in rural Michigan. We raised sheep, goats, llamas, and one year there were even a pair of emus.
Activities outside work: I travel as much as I can, but when I’m home I enjoy watching hockey and American football, reading, doing yoga, and occasionally training for marathons.
Most Recent Reports
- US K-12: 2012 Market Size, Share & Forecast Report - May 7, 2012
- STM in China: 2012 Market Size, Share & Forecast - April 16, 2012
- Evolution of the STM Publishing Platform: An Industry Overview and Roadmap - March 20, 2012
- US K-12 Testing and Assessment: 2012 Market Size, Share & Forecast - March 6, 2012
Most Recent Insights
- Chinese STM Publishing Continues to Go Global with Recent Partnerships - April 25, 2012
- Bookstep Places Control in the Hands of Student Customers - December 21, 2011