Meet the Outsell Team
Ken Doctor, Affiliate Analyst
In his capacity as Affiliate Analyst, Ken Doctor leads Outsell's analysis and research of news publishing, focusing on legacy print news publishers creating digital products, fast-moving news start-ups, and the technology companies serving both. He serves as an executive-level analyst and consultant to a range of Outsell clients, providing company-specific advisory services that encompass the following areas: impacts of news usage trend change; tailoring of new products for new platforms; competitive scans; and the creation and revision of business models in the news sector to meet the changing landscape. He’s the author of "Newsonomics," a handbook for the Digital News Decade, and publisher of Newsonomics.com.
Expertise
- Current Newspaper Industry Mindsets in Transition
- Bundling of Print, Online Products
- Content Reuse Business Models, Including Reprints, Permissions, and Photos
- Syndication Models
- Distribution Models
- Archive Maximization Models, Including Digitization
- Content Tagging Requirements
- Shifts in Ad Spending
- Market and Competitive Analysis
- Strategic Planning
Experience
- Knight Ridder Digital
- Knight Ridder Newspapers
Education
Ken holds a Master's in Journalism from the University of Oregon and a B.A. in Sociology from the University of California, Santa Cruz. He has been president of the UCSC Alumni Council and currently serves on the UCSC Foundation.
Contact Information
Telephone: 408-605-0609
LinkedIn profile
More About Ken
Movies I like: Duck Soup; The Godfather; Fargo; O Brother, Where Art Thou?
Music I listen to: Bluegrass, Lyle Lovett, Lucy Kaplansky, Keb Mo
Favorite cities: Santa Cruz, Portland, any smart place with a university, good music and an environmental ethic
Best vacation I've taken: A week in Istanbul, ballooning over Kapadokia and walking the ruins of Ephesus, all in Turkey
Oddest vacation day: First day in Kathmandu, Nepal. Walked through a monkey temple and the non-touristy byways of town, going back centuries and then into the ancient Buddhist area of Boda
Where I grew up: Hollywood, born into stardom and then the hospital was torn down
First jobs: Soda jerk at ice cream place and Burns guard at the Hollywood Bowl
First car: '65 Gold Pontiac Tempest
Activities outside work: Baseball