Ken DoctorAffiliate Analyst
In his capacity as Affiliate Analyst, Ken Doctor leads Outsell's analysis and research of news publishing, focusing on legacy print news publishers creating digital products, fast-moving news start-ups, and the technology companies serving both. He serves as an executive-level analyst and consultant to a range of Outsell clients, providing company-specific advisory services that encompass the following areas: impacts of news usage trend change; tailoring of new products for new platforms; competitive scans; and the creation and revision of business models in the news sector to meet the changing landscape. He’s the author of "Newsonomics," a handbook for the Digital News Decade, and publisher of Newsonomics.com.
Expertise
- Current Newspaper Industry Mindsets in Transition
- Bundling of Print, Online Products
- Content Reuse Business Models, Including Reprints, Permissions, and Photos
- Syndication Models
- Distribution Models
- Archive Maximization Models, Including Digitization
- Content Tagging Requirements
- Shifts in Ad Spending
- Market and Competitive Analysis
- Strategic Planning
Experience
- Knight Ridder Digital
- Knight Ridder Newspapers
Education
Ken holds a Master's in Journalism from the University of Oregon and a B.A. in Sociology from the University of California, Santa Cruz. He has been president of the UCSC Alumni Council and currently serves on the UCSC Foundation.
Contact Information
Telephone: +1 408-605-0609
LinkedIn profile
More About Ken
Movies I like: Duck Soup; The Godfather; Fargo; O Brother, Where Art Thou?
Music I listen to: Bluegrass, Lyle Lovett, Lucy Kaplansky, Keb Mo
Favorite cities: Santa Cruz, Portland, any smart place with a university, good music and an environmental ethic
Best vacation I've taken: A week in Istanbul, ballooning over Kapadokia and walking the ruins of Ephesus, all in Turkey
Oddest vacation day: First day in Kathmandu, Nepal. Walked through a monkey temple and the non-touristy byways of town, going back centuries and then into the ancient Buddhist area of Boda
Where I grew up: Hollywood, born into stardom and then the hospital was torn down
First jobs: Soda jerk at ice cream place and Burns guard at the Hollywood Bowl
First car: '65 Gold Pontiac Tempest
Activities outside work: Baseball
Most Recent Reports
- GAFA Dominance: The Tentacles Grow - March 11, 2013
- The Local Marketing Services Revolution - January 18, 2013
- The New News Business Model: A Tripod of Evolving Revenues - December 6, 2012
- Advertising and Marketing Study 2012: B2C Advertising - September 4, 2012
- Getting It Right with GAFA - January 11, 2012
Most Recent Insights
- Gannett Doubles Down on Broadcast, Eclipsing Newspaper Roots - June 17, 2013
- Google's New Survey Catching On with Publishers - June 10, 2013
- A Contrarian Approach to the All-Access Customer Proposition - May 29, 2013
- NewsRight's Demise Signals Strategic Movement - May 13, 2013
- Twitter's Big Ad Deal Reveals Its Big Boy Potential - April 30, 2013
