Katherine Medaglia-WilkieSenior Analyst
As a Senior Analyst, Katherine is responsible for developing and maintaining the infrastructure for Outsell's Buyer Market data assets. She participates in the questionnaire development for Buyer Market projects. Katherine verifies, mines, segments, and analyzes data using cross-tabulation and statistical packages for both internal and external clients.
Expertise
- Primary Research and Analysis
- Customer Satisfaction and Loyalty
- Brand Awareness and Tracking
- Market Opportunity/Concept Testing
- Market Research Companies
Experience
- Medical Economics
- Watson Wyatt Data Services
- The Wirthlin Group
- Burke Market Research
- Harte-Hanks Marketing Services
Education
Katherine holds a B.A. degree from Skidmore College and a B.S. degree in Nursing from Binghamton University, as well as an M.S. in Higher Education Administration from Indiana University at Bloomington. She is also an RN licensed in New York State and has completed graduate-level coursework in Research Methods, Experimental Design, and Statistics.
Contact Information
Telephone: 607-625-5226
More About Katherine
Favorite reads: Mysteries, Janet Evanovich
Movies I like: Comedies - Sisterhood of the Traveling Pants, My Cousin Vinnie, anything with Katharine Hepburn
Music I listen to: Light rock, rhythmic drumming, Snatam Kaur, Meatloaf, Baroque ensembles
Power breakfast: Nonfat Greek yogurt (plain) with organic high-fiber cereal with nuts
Favorite cities: Halifax, Chicago, Santa Fe, Paonia, Colo.
Best vacation I've taken: Skiing at Gray Rocks / Mt. Tremblant in Montreal before Christmas (and before children)
Where I grew up: Suffern, NY (and there is no "g" in Suffern)
First job: Lifeguard and swimming teacher
First car: 1967 Barracuda Fastback with V8 - "Ohhhhhhh Barracuda"
Activities outside work: Play soprano and tenor recorder in recorder ensemble; Church handbell choir; Horseback ride; Regional coordinator for ConKerr Cancer (ConKerrCancer.org) - an organization that makes colorful pillowcases to donate to children with cancer. My region donates to Children's Hospital in Syracuse, NY.; Crafts
Most Recent Reports
- Academic I-AIM: An Executive Summary For Information About Information Clients - November 20, 2002
