Meet the Outsell Team
Kate Worlock, Director & Lead Analyst

In her capacity as Director & Lead Analyst, Kate Worlock leads Outsell’s coverage and research on educational publishing (K-12, higher ed, and training). In addition, she tracks the usage and application of social media, assessing its relevance to publishing and information businesses. Furthermore, Kate serves as an executive-level advisor and consultant to clients on issues such as M&A, due diligence, private equity, and investment banking, and covers industry financial performance and benchmarks.
In March 2008, Kate was elected to the Content Division Board of the Software & Information Industry Association (SIIA), which provides a forum for companies that are in the business of publishing and distributing content online, or offer technologies or services that facilitate the distribution of information products. The board guides the content division in developing effective approaches to emerging issues and producing deliverables of special interest to members. Kate also serves on the board of the UK Data Publishers Association (DPA).
Expertise
- Education Markets
- Information Industry Trends and Strategies
- Credit & Financial Information Markets
- Scientific, Technical & Medical (STM) Information Markets
Experience
- EPS (Electronic Publishing Service)
Education
Kate received her BSc joint honours degree in History and Physics from Keele University.
Contact Information
Telephone: +44 (0)1494 778 100
LinkedIn profile
More About Kate
Favorite authors: Stephen King, John Irving, Bill Bryson, Stieg Larsson, Henning Mankell
Movies I like: Broadcast News, Stand By Me
Music I listen to: Johnny Cash, Lily Allen, The Noisettes, The Beach Boys, the Monkees
Power breakfast: Cereal and fruit ... or blueberry pancakes if someone else wants to make them for me!
Favorite cities: London, San Francisco, New York
Best vacation: 9 months on a kibbutz after I left university
Where I grew up: London - smack bang in the middle of it
First job: Administering car parks on behalf of the City of Westminster council
First car: Ford Fiesta
Activities outside work: Looking after my two daughters. Facebooking and Twittering. Starting to do some quilting, which is very relaxing. Reading. Watching TV when I get the time!