Meet the Outsell Team
David Bousfield, Vice President & Lead Analyst

In his capacity as Vice President & Lead Analyst, David Bousfield is responsible for analysis and advisory services focused on the Scientific, Technical & Medical (STM) information sector, including journal, book and database publishing, relevant areas of informatics such as text mining, semantic web, social media tools, and specialized workflow applications such as clinical decision support. He serves as an executive-level advisor and consultant to clients on issues such as electronic publishing and best practices; open access; changing consumer needs; and customer, buyer, and advertiser dynamics in the STM market. He also reports on industry financial performance and benchmarks.
Expertise
- Subscription-, advertising-, open-access-driven business models
- Academic, industrial, medical/clinical workflows
- Educational applications
- Web 2.0, 3.0 technologies
- STM sector characterization and trend analysis
- Disruptive technology assessment
- Pricing strategies, print-online migration strategies
- Marketing strategies
- Mergers and acquisitions
Experience
- Elsevier
- NCBI, NIH
- Brazilian Federal University system
- Consultancy
Education
David received a BSc in theoretical physics from Imperial College London, and a PhD in neuroscience from University College London. He has undertaken advanced management courses at Ashridge Business School and Templeton College, Oxford.
Contact Information
Telephone: +44 (0)20 8090 6591
LinkedIn profile
More About David
Power food: Anything from the kitchens of Denizkızı Restaurant, Söğüt Köyü, or Moro, Exmouth Market
Favorite cities: Bangkok, Calcutta, New York, Recife, São Luís de Maranhão, Venice
Best journeys I've made recently: Walking the Lycian Way, touring Rajasthan in an old Ambassador taxi, cycling through Andhra Pradesh and Orissa
Where I grew up: In the wood at the bottom of the garden
First job: Copy writer and illustrator, Ex-Cell-O Corp, Detroit
Music: Vanessa da Mata, Zeca Baleiro, Chico Buarque, Luis Gonzaga, Ary Barroso
Activities outside work: Cycling, raising money for charity, cooking, photography, steam archeology, learning Portuguese