Cara EricksonManaging Partner, NewCoordinates, LLC
Cara Erickson is Managing Partner of NewCoordinates, LLC, a New York-based boutique executive search consultancy that she founded in 2006. Her focus is on helping media and information companies to identify, assess, and recruit the talent that will help them succeed in the multi-platform media environment. A leading industry consultant with 15+ years’ client-side experience in publishing, news, and interactive media businesses, she built one of the first search practices focused on the New Media industries starting in the late '90s. Cara is known for a forward-looking perspective on the media and information business, and a thoughtful approach that is attentive to both the strategic aspects and the nuances of an assignment. NewCoordinates’ client roster includes media and B2B information companies as well as early-stage digital content, commerce, and media solutions businesses and their investors.
She has authored two reports in affiliation with Outsell, Inc.: The E-Media Organization: One Year Wiser and Creating the E-Media Organization: Practical Insights.
Expertise
- Executive Search consulting for multi-platform publishing, B2B information, and digital technology services businesses
- Strategic approach to recruiting, with VP to C-level focus
- Business knowledge at the intersection of media and technology
- Deep experience with advertising and paid content models
- Next-generation media strategies and trends
- Organizational change strategies for media businesses
- Functional understanding of the changing roles required in the new media organization
- Equally effective in working with entrepreneurial and established companies
- Significant work with private equity and venture capital-funded companies and investors
Experience
- Executive Search – 12 years, previously led Interactive Media & Information Practice for three boutique search firms
- Interim management and consulting roles with early stage technology companies
- 15+ years in publishing and media industry
- McGraw-Hill – SVP, Strategic Marketing, Information & Media Group
- Business Week – VP, Marketing, Strategy & New Media
- The New York Times – Marketing, Strategic Planning, Ad Sales Management
- Delacorte Press/Dell Books – Editorial roles
Education
Cara holds an M.B.A. in Marketing from Columbia Business School, and a B.A. in History from Duke University.
Contact Information
Telephone: +1 212 850-0989
LinkedIn profile
More About Cara
Favorite reads: Storytellers like Pat Conroy, Barbara Kingsolver, Herman Wouk; current business and social commentators, a la Malcolm Gladwell
Movies I like: Independent films, documentaries, comedies and dramas with heart, and anything with Meryl Streep
Music I listen to: Eclectic, from Baroque and Romantic to Simon & Garfunkel and American Idol winners, depending on my mood and the venue. Enjoy podcasts from Slate’s Gabfest, and The Moth.
Favorite places: New York City, New England, Santa Fe, Tuscany
Where I grew up: Suburban New York City, north of the city. I currently divide my time between there and Manhattan; so geographically, I haven’t strayed far.
First summer jobs: Selling "free" classified ads by phone for a local shopping publication - an early warning lesson on "free" as a business model. Working the weekend early shift at Dunkin' Donuts, where I learned nothing relevant to my later career.
Activities outside work: Family; balancing empty-nester freedoms with the demands of a needy cocker spaniel; discovering serendipitous new things in NYC, film-going, bookstore-browsing, consuming news and media in all forms; nascent blogging efforts and social media dabbling.
Most Recent Reports
- Outsell’s eMedia Organization Part III: Analytics-Wired Content - January 7, 2010
- The E-Media Organization: One Year Wiser - December 14, 2007
- HotTopics: Creating The E-Media Organization: Practical Insights - November 2, 2006
- Today's Students, Tomorrow's FGUs - October 16, 2000
