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Meet the Outsell Team

Sheila King, Director of Primary Research


Image of Sheila King

As Director of Primary Research, Sheila King is responsible for managing all facets of primary research for Outsell's market studies about information markets and users, advertisers, and news consumption. She also supports primary research-based client projects and serves as a senior-level project manager for a wide variety of primary research studies, including customer satisfaction, information loyalty measurement, information needs assessments, and multi-client research.


Expertise

  • Primary Research and Analysis
  • Needs Assessment
  • Customer Satisfaction and Loyalty
  • Brand Awareness and Tracking
  • Market Opportunity/Concept Testing

Experience

  • ADT Automotive
  • The M/A/R/C Group

Education

Sheila received a Bachelor of Business Administration degree from Middle Tennessee State University. She also completed the Principles of Marketing Research program offered by the University of Georgia at Athens, and she holds a Professional Researcher Certification (PRC) from the Marketing Research Association.

Contact Information

Telephone: 479-474-3868

LinkedIn profile


More About Sheila

Favorite cities: London, Paris, New York City, San Francisco

Best vacation I've taken: Traveling down the Pacific Coast Highway, staying in B&Bs, from Carmel to Santa Barbara to San Diego

First job: McDonald’s (from cashier to assistant manager)

First car: 1978 Mercury Zephyr (metallic blue)

Activities outside work: Family time, playing with my dogs, music and travel