Meet the Outsell Team
Mukta Ohri, Director & Consultant

As Director & Consultant, Mukta Ohri helps Outsell’s clients identify decision pathways and achieve their business objectives with the support of a wide range of custom research and consultancy projects. With extensive experience in professional publishing, Mukta provides executive-level perspectives across a broad spectrum of strategic interests including business development, strategic marketing, product management and marketing, product development, and sales channel strategy. As a lead consultant on specific projects, Mukta’s goal is to provide superior, evidence-based market research and consulting services, with direct responsibilities for project management, program and methodology design, client partnering, analysis, and debriefing.
Expertise
- Acquisition Identification and Validation
- Brand and Value Proposition: Development, Evaluation, Testing
- Business Models, Including Pricing and Distribution
- Competitive Landscaping and Benchmarking
- Gap Analysis: Product/Market
- Go-to-Market Strategy
- Market Analysis: Industry, Competitive, and Customer Landscapes
- Market Dynamics: Current & Emerging
- Market Segmentation and User Needs Analysis
- Market Size and Growth Modeling
- New Market Assessment
- Strategic Planning
- Technology Trends/Content Integration
- User Information Spending and Behavior
Experience
- BNA, Inc.
- LexisNexis
- Ohri Group
- EPS Ltd.
Education
Mukta received her J.D. from the William & Mary School of Law, and B.A. degrees in Economics and in Communications from Stanford University.
Contact Information
Telephone: 703-971-0088