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Meet the Outsell Team

Mukta Ohri, Director & Consultant


Image of Mukta Ohri

As Director & Consultant, Mukta Ohri helps Outsell’s clients identify decision pathways and achieve their business objectives with the support of a wide range of custom research and consultancy projects. With extensive experience in professional publishing, Mukta provides executive-level perspectives across a broad spectrum of strategic interests including business development, strategic marketing, product management and marketing, product development, and sales channel strategy. As a lead consultant on specific projects, Mukta’s goal is to provide superior, evidence-based market research and consulting services, with direct responsibilities for project management, program and methodology design, client partnering, analysis, and debriefing.


Expertise

  • Acquisition Identification and Validation
  • Brand and Value Proposition: Development, Evaluation, Testing
  • Business Models, Including Pricing and Distribution
  • Competitive Landscaping and Benchmarking
  • Gap Analysis: Product/Market
  • Go-to-Market Strategy
  • Market Analysis: Industry, Competitive, and Customer Landscapes
  • Market Dynamics: Current & Emerging
  • Market Segmentation and User Needs Analysis
  • Market Size and Growth Modeling
  • New Market Assessment
  • Strategic Planning
  • Technology Trends/Content Integration
  • User Information Spending and Behavior

Experience

  • BNA, Inc.
  • LexisNexis
  • Ohri Group
  • EPS Ltd.

Education

Mukta received her J.D. from the William & Mary School of Law, and B.A. degrees in Economics and in Communications from Stanford University.

Contact Information

Telephone: 703-971-0088