Louise Garnett, Vice President & Lead Analyst

In her capacity as Vice President & Lead Analyst at Outsell, Louise Garnett serves as an executive-level analyst and consultant to a broad range of Outsell clients. Her focus is the competitive and market performance of firms that provide market research, reports, and services, including IT & Telecom research firms, and other custom and syndicated research providers. She also focuses on online market research (OLMR) and firms that provide syndicated Web and online statistics and metrics. Louise's expertise covers all phases of marketing, from strategic planning and strategic marketing to product and tactical marketing techniques. Her emphasis is on how information offerings are commercialized, and how that fits into business strategy, including market size, pricing and packaging of content, distribution including selling content on the Web, and related go-to-market plans for launching new information products and services.