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Meet the Outsell Team

Louise Garnett, Vice President & Lead Analyst


Image of Louise Garnett

In her capacity as Vice President & Lead Analyst at Outsell, Louise Garnett serves as an executive-level analyst and consultant to a broad range of Outsell clients. Her focus is the competitive and market performance of firms that provide market research, reports, and services, including IT & Telecom research firms, and other custom and syndicated research providers. She also focuses on online market research (OLMR) and firms that provide syndicated Web and online statistics and metrics. Louise's expertise covers all phases of marketing, from strategic planning and strategic marketing to product and tactical marketing techniques. Her emphasis is on how information offerings are commercialized, and how that fits into business strategy, including market size, pricing and packaging of content, distribution including selling content on the Web, and related go-to-market plans for launching new information products and services.


Expertise

  • Market Research, Reports & Services
  • IT & Telecom Research, Reports & Services
  • Online Market Research (OLMR)
  • Custom and Syndicated Research
  • Content e-Commerce and Sales via the Web
  • Syndicated Web Metrics and Analytic Firms
  • Market Segmentation
  • Marketing & Product Planning
  • Strategic Marketing
  • Go-to-Market Planning
  • Market Sizing & Positioning
  • Pricing & Packaging
  • Distribution & Sales Channels

Experience

  • Regis McKenna
  • International Data Corporation (IDC)
  • GE Capital Computer Leasing
  • Dataquest
  • Memorex

Education

Louise received her M.B.A. in Marketing and Finance from Golden Gate University in San Francisco, and her B.A. in Psychology and Marketing from San Jose State University.

Contact Information

Telephone: 970-375-9515

LinkedIn profile


More About Louise

Favorite reads: Power vs. Force, From Light to Sound

Movies I like: Amelie, Out of Africa

Music I listen to: New Age

Power meal: Lots of greens to maintain healthy PH

Favorite cities: San Francisco, Seattle, Durango

Best vacations I've taken: Month-long backpacking trip in Greece; Islands off the Philippines with water even bluer than in island vacation brochure pictures

Where I grew up: Three miles from Disneyland

First job: Age 7, waiting tables at my parents' ice cream store. Learned early that good service = tips

First car: Red Toyota Corolla

Activities outside work: Strong interest in spiritual pursuits; study and attend satsangs with an American guru