Meet the Outsell Team
Laurence Bloom, Affiliate Analyst
In his capacity as Affiliate Analyst, Laurence leads Outsell's analysis and research of K-12 education, focusing on suppliers across content/publishing, technology, and services markets, companies in related markets representing potential opportunities and disruptions, and the market and competitive trends shaping K-12 education. He serves as an executive-level analyst and consultant to a range of Outsell clients, providing company-specific advisory services that encompass the following areas: evolution of digital content in the classroom; implications of NCLB on testing business; growth of virtual learning/schooling models; creation of new products and service offerings; competitive scans; impact of marketplace change; and the development and revision of business and marketing models in K-12 education markets to meet the changing landscape.
Expertise
- K-12 Publishing Markets in Transition
- Evolution of Digital Content in the Classroom
- Virtual Learning/Schooling Models
- Trends in Handheld Computing, Whiteboards, 1-1 Computing Models
- Assessment and Testing Market Landscape and Drivers of Growth
- Professional Development Services and Their Role in Testing and Instruction
- Market, Industry, Competitive, and Customer Analysis
- Competitive Intelligence and Benchmarking
- Market Modeling
- Product Gap Analysis
- Concept Testing and Go-to-Market Strategy
- Brand Evaluation and Message Testing
- New Market Assessment
- Value Proposition Development
Experience
- Eduventures, Inc.
- Knowledge Networks
- McGill University
Education
Laurence holds a Graduate Certificate in marketing from McGill University and a B.A. in Political Science from Concordia University.
Contact Information
Telephone: 617-532-6034