Meet the Outsell Team
Katherine Medaglia-Wilkie, Senior Analyst
As a Senior Analyst, Katherine is responsible for developing and maintaining the infrastructure for Outsell's Buyer Market data assets. She participates in the questionnaire development for Buyer Market projects. Katherine verifies, mines, segments, and analyzes data using cross-tabulation and statistical packages for both internal and external clients.
Expertise
- Primary Research and Analysis
- Customer Satisfaction and Loyalty
- Brand Awareness and Tracking
- Market Opportunity/Concept Testing
- Market Research Companies
Experience
- Medical Economics
- Watson Wyatt Data Services
- The Wirthlin Group
- Burke Market Research
- Harte-Hanks Marketing Services
Education
Katherine holds a B.A. degree from Skidmore College and a B.S. degree in Nursing from Binghamton University, as well as an M.S. in Higher Education Administration from Indiana University at Bloomington. She is also an RN licensed in New York State and has completed graduate-level coursework in Research Methods, Experimental Design, and Statistics.
Contact Information
Telephone: 607-625-5226