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Meet the Outsell Team

Anthea Stratigos, Co-founder & CEO


Image of Anthea Stratigos

Anthea Stratigos co-founded Outsell, Inc. with Greg Chagaris, creating the leading research and advisory firm focused exclusively on the information and publishing industry. She established the company's research agenda and served as the firm's first chief analyst. As CEO, she draws upon her deep experience in research and analytic businesses to drive product development, operations, marketing, and general management to lead all facets of the organization. Anthea is also Outsell's primary spokesperson, identifying, writing, and speaking extensively about key trends in the industry. She chairs Outsell's Leadership Council, a member-service for CEOs and senior executives of publishing and information-provider firms, and has an ongoing and trusted relationship with industry leaders across the publishing and commercial information marketplace.


Expertise

  • C-Level Market, Competitive, and Technology Issues and Trends
  • User, Audience, Buyer, and Advertiser Market Dynamics and Behaviors
  • Information Offering Life Cycle Management
  • Creating and Selling Value-Added Content
  • Market Analysis, Segmentation, and Needs Assessment
  • Syndicated and Primary Market Research Operations
  • IT Research Industry
  • Corporate Training Industry

Experience

  • Teltech
  • American Management Association
  • Dataquest
  • IBM

Education

Anthea received her B.S. degree in Communication from Stanford University, and graduated from the Executive Marketing Program at Harvard University.

Contact Information

Telephone: 650-342-7199

LinkedIn profile


More About Anthea

Favorite reads:

  • The Big Orange Splot – because it’s about conformity vs. individuality
  • Atlas Shrugged – a classic about entitlement vs. earning
  • Execution – about getting the right things done
  • Marketing The Invisible – about relationships, service, and being client-centered
  • Conversations With God (the series) – about man’s relationship to man, earth, and the cosmos
  • Love, Medicine & Miracles – about holistic health and wellness
  • Anything by Deepak Chopra
  • Leaving Microsoft to Change the World – because it’s inspiring and reminds me of capitalism through contribution
  • Harriet the Spy – it’s just fun
  • Travel memoirs and fiction

Movies I like: Classic '70s – Body Heat, The Big Chill, The Blues Brothers

Music I listen to: Anything playing in a spa

Power breakfast: Scrambled eggs and grits at Black-Eyed Susan's in Nantucket

Favorite cities: London, New York, San Francisco, and Boston

Best vacation I've taken: Athens, Greece and touring the Greek isles in the Aegean Sea, Summer 2008

Where I grew up: San Bruno, California

First job: Office assistant at Mackey Picture Frame Company, where I also learned to frame. Worked for Sears at the same time. Then "graduated" to Office Manager for a sheet metal shop that built commercial kitchens. When at Stanford quit all my "day jobs" and moonlighted as a bouncer, checking IDs at Barnaby’s nightclub.

First car: ’67 3-speed Mustang

Activities outside work: Spending time with friends and family - cooking, traveling, gardening, crocheting, reading