The Changing Roles Of Content Management Functions: View From The Corporate Sector

This Briefing examines the current state of corporate content management based on data gathered from the corporate sector respondents to Outsell's spring 2004 study, The Changing Roles of Content Management Functions. It provides a view across the many functions that practice content management: information center management; knowledge and portal management; records management; competitive, market, and business intelligence; enterprise content management; and organization training/learning. It also provides more detailed data on corporate information management, the primary focus of content management for many firms. The same issues

- budgets, staffing, and proving value

- continue to vex content managers as in years past. The Briefing identifies the following major findings in this year's data: content management functions have significantly higher budgets across the enterprise; these functions have moved higher up in their organizations' reporting structures; 'virtualization' has become a silent marketing tool for them; and their fear of outsourcing is fading. The Briefing contains data on reporting structures, users and services, strategic management and marketing practices, content management practices, and budget. For content management professionals, this study concludes that strategic management practices that clearly demonstrate the value of these functions are imperative. For commercial content vendors, it identifies the opportunity to win business with content management functions through good relationships and service.