Global Content Management Strategies for 2012: Building Muscle for Next-Generation Localization

Multilingual content and language issues are bubbling up into the C-suites of publishers and information providers, perhaps for the first time ever. Two factors are bringing them front and center for executives and senior management: the quest for global growth and the inexorable shift to digital content products and services. As global markets shift to digital delivery and consumption models, translating “red” to “rojo” or “rouge” is no longer enough. Increasingly, content buyers and consumers want experiences that are localized for them, not just words. In this CEO Topics report, we provide insight into trends shaping the direction of multilingual content practices in 2012 and beyond. In this report, we:
- Look at why traditional approaches to localizing content are misaligned with emerging requirements;
- Highlight investments that will enable organizations to close the gap between current and future localization practices;
- Offer guidance on how leading organizations can build new muscle for generating competitive advantage with global content.