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Featured Research

Worldwide E-Books Market Size & Forecast Report, 2009-2012

"Whether it’s the end of the beginning or the beginning of the end is likely a matter of semantics as it increasingly appears all the elements are finally in place for e-books to begin transforming their parent industry, not unlike other industries have already been transformed by digital content."

-Ned May, VP & Lead Analyst

Using ROI to Support the IM Value Proposition

"When it comes to information management, Outsell’s experience shows that executives and funders have a pretty straightforward question: what do I get for my money?...Against this backdrop, IM costs are big line items on highly-scrutinized budgets … and content costs are rising."

-Roger Strouse, Vice President & Lead Analyst

The Future of the Textbook Marketplace

"The textbook market is in danger of following the example set by newspapers, another market beset by cyclical and structural change that saw its fortunes drop 19% in 2009 alone, all by factors evolving and forecasted for more than five years prior to that. We believe that this scenario is repeatable in the textbook marketplace, although the slow pace of change in teaching and purchasing practises might make the speed of this structural change less dramatic than it has been for newspapers."

-Kate Worlock, Director & Lead Analyst

What's an incredible client experience? Our analysts weigh in:

Welcome

Publishers & Analytics: How to Choose the Right Fork

Read Chuck Richard's Insight: Publishers At Analytics Fork in the Road (July 13, 2010)

Webinar Replays
Know Your Audience, Grow Your Revenue - audience analytics with Outsell Scout Analytics (June 16)
ROI and Beyond: What’s Next in Measuring Information Management’s Value? (June 8)

Gilbane Group joins Outsell, Inc., Deepens Coverage of the Technologies Underlying the Transformation of the Information Industry (February 9, 2010)

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  Money and Marketing in the Information Industry with Co-founder & CEO Anthea Stratigos
  Valuing Information with Chief Analyst Leigh Watson Healy
  Agile Publishing with Chief Agility Officer Marc Strohlein
  Monetizing $ubscriptions with Louise Garnett, VP Outsell Scout Analytics
  Lex Disruptus, about disruption in the legal information market
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About Outsell
Outsell is the only research and advisory firm focused on advancing the publishing and information industries. Our international team provides independent, fact-based analysis and actionable advice about competitors, markets, operational benchmarks, and best practices, so our clients thrive and grow in today's fast-changing digital and global environment.

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