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Featured Research

News Publishers Have Moms in Their Sites

"Call them 'Chief Household Officers,' as Yahoo! does in its product planning, or call them just the warm-and-cuddly 'moms,' mothers – especially mothers of children 12 and under – are a hot market. Why? They make up a clearly definable audience, with targetable information needs, and they form a group that spends a lot of money on growing families."

-Ken Doctor, Affiliate Analyst

Annual Advertising and Marketing Study 2008

"The $105.3 billion total online ad and marketing spending, which includes $65.1 billion that companies spend on their own websites, now exceeds TV/radio/movies at $98.5 billion, another milestone in the growth of online."

-Chuck Richard, Vice President & Lead Analyst

Welcome

Outsell is the only research and advisory firm focused on the publishing, information, and education industries. Our international team provides independent, fact-based analysis and actionable advice about competitors, markets, operational benchmarks, and best practices, so our clients thrive and grow in today's fast-changing digital and global environment.

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Read our new blog, Thinking Out Loud. Find out what's on our mind, and tell us what's on yours!

Outsell's Chuck Richard talks to ScribeMedia about how business publishers leverage their data. Listen to the podcast.

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